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Picture this, you’ve snagged the client meeting, interview or speaking gig, or dare I say a date with that special someone, but now you’re standing in front of your closet with no idea what to wear. Do you go for cute or professional? Relaxed or slick? Should you cover up your tattoos, or wear heels, or lipstick, or both? Yikes!!

I’m Sandy Hapoienu, Stylist, and Personal Branding Extraordinaire, and I’m here to be your branding “fairy stylemother” and help you figure out who you are, what you stand for, and how to dress to show it off.

We all have a brand and a style, whether we know it or not, so I want to help you take control of what you’re putting out into the world, and have who you are on the outside be a reflection of your brilliance on the inside.

Your personal brand not only conveys who are and makes you a lightning rod for your ideal clients, it also takes away so much of the guesswork around your clothes, website, and marketing. It becomes your guide, your North Star, for how to present yourself both online and in person.

Let’s face it, running a business is hard enough without freaking out each time you have to meet a client, or speak in public. It’s like a recurring first date! Awkward! How amazing would it be to feel like everything from the cut of your jacket to the color of your shoes were working in your favor, supporting you, and helping your mission like a modern suit of armor?

Imagine looking in your closet with joy because you know that everything in there looks good and you know how to wear it! What if every time you stepped on stage, in front of a camera, or a potential client you felt authentic, confident and sure? Life changing…

I’m here to make that a reality as your very own personal Branding and Stylist expert. A well curated and flattering wardrobe isn’t just for celebs, it’s for you too, and I will use my vast experience dressing everyone from CEOs to celebrities to empower you by making your clothes and brand work for you (and not the other way around), giving you more time to trail blaze and do what you’re best at!

A Styling Session with me is more than someone helping you pick out a dress, it’s me and you, one-on-one, getting clear on who you are, what you’re all about and making your wardrobe do the work so you don’t have to.

Wherever you are in the world I can't wait to help you whether it's on the phone, internet, or in person!

Styling Session Packages

A Styling Session Package starts with One on One Mentoring; you will learn about your style archetype and get customized resources and guides for you to use (guides are different for each package) when you are with your web developer, photographer or shopping. You will use this information every day of your life. The best is that it's not a program that will sit in your to-do list of videos that need to be watched to get the results you are looking for. I do the work you live a stylish life!










Hire Me To Speak
Enhance and polish your team’s image. As a former fashion professor, I will prepare presentations for your business on professional presence and personal branding in the workplace.

Fashion Shows
From casting to hosting and all the styling in between. I have a ton of experience in front and behind the scenes. I’ve worked with Neiman Marcus, Bloomingdales, Simon Malls and Brook Malls.

Photo Shoots
As a veteran fashion editor and photo stylist, I have honed my skills for creativity and always paying attention to the details, and am here to style you for a photo shoot and make sure you look and feel your best and get as many amazing photos as possible. Ask about the special bonus package – with an amazing photographer for you in NYC!

Still not sure?

Let me answer your questions with a discovery call


Can I get my money back?

You can get 100 percent of your money back the first week, provided we have not had your first appointment – no questions asked.

I don't need styling now but will 3-6 months from now. Should I schedule it now?

Absolutely… in order to hold these prices and your dates. Styling Session reserves the right to not take on any customers should we get too busy. Should you make a payment we will immediately return your money unless you would like to be on a wait list. This is a personalized service and we want to make sure that every customer is given the attention they deserve.

How much time will this take?

The beauty of this service is that I do most of the work behind the scene. And you will receive the efforts of that work when we are done. But since this is a personal service it’s necessary to get to know you and that meeting will be 2-3 hours. The goal is have it completed in one to two weeks from your first appointment but it’s up to you to book your appointments and of course the availability of openings. If you have our Stiletto package you will also have a bonus call at the end to answer any questions.

How do I know if I'm ready for this?

This is for entrepreneurs that are ready to take it to the next level and ready to be seen. But let’s face it you are already starting relationship and contacts. You face and name is already out there. There is only one chance to give a great first impression.

What makes Sandy qualified to style me?

Sandy has over 15 years experience in the fashion industry, working as everything from a personal shopper in high-end department stores to styling fashion shoots to teaching budding stylists the trade.

She is a true expert in her field and not only understands the science and art of style, but the emotions and personal side that goes into styling. If you are booking a Styling Session there’s a high chance that you are making a change, and Sandy is sensitive not only to your styling needs, but your personal needs too.

Think of Sandy as your Fairy Style Mother; someone who is has real mastery in your area, and is sensitive, friendly and on your side.

I don’t know anything about fashion - am I a lost cause?

Absolutely not! A Styling Session isn’t about making you into someone you’re not, or you having to learn and remember all this season’s trends. Rather it’s about finding what suits you and working with that so that your clothes and style feel like a support rather than a test.

I’m a yoga teacher/healer/solopreneur/start-up owner based in Hawaii/Bali/Alabama/San Francisco. Can this New Yorker help me?

Yes, totally. Sandy uses her expertise from the New York fashion scene to find what suits you. This isn’t about making you something you’re not, instead it’s to get to the core of who you are and bring that out.

Sandy uses her technical and structural skills (think the cut of clothes, color do’s and don’ts, fabrics, dressing your body shape) to create a totally bespoke service that once coupled with the art of fashion brings out who you are.

You get the best of both worlds; a scientific knowledge of fashion combined with an artistic and intuitive understanding of what this means for you.

I don’t want a drastic change, just a bit of help. Is it still worth it?

If there’s anything – be it fashion, a fear of public speaking, a lack of confidence – standing in the way of you achieving your goals and being who you were meant to be, then yes, it’s always worth it.

Very often even small changes can have a huge impact on how you feel about yourself and move through the world. Finding the perfect color that suits and makes you feel like a million bucks, or finally finding the right pair of jeans that you can rely on, or having a couple of killer outfits ready for a sunny day.

All of these can have a huge impact on your life and career, so even if you don’t want to drastically change your image feeling confident and supported by your closet reaps huge rewards.

Speaking of drastic changes - I want one! Can you help me with this?

100% yes.

Whether you’ve got a new job, have just gotten out a relationship, are getting serious with your business or your body’s changed and you’re no longer sure how to dress it, Sandy can help.

Together you will identify not only what suits, but who you want to be.

Changing your look can be a great way to not only feel more confident, but to mark a transition in your life so think of a Styling Session as your ceremony and Sandy as your High (Fashion) Priestess!

I’m not in New York. Can I still have a session?

Thanks to the wonder that is the internet, you can have a Styling Session from anywhere in the world! You and Sandy will connect over Skype and have the session that way.

Be it a closet clean for spring, a totally new look or outfits for a shoot, Sandy will work with you using the Skype to help you create your look.

I’ve never done anything like this, or conversely I have done something like this before but have been burnt, how can I make sure I like the session?

That’s a great question and it can be nerve-wracking when you start working with a new person, especially if you’ve never ‘met’ them.

To help you make your decision and feel more confident Sandy offers a free, complimentary discovery call where you will speak about what you’re looking for and see if you’re a good fit.

Will I have to spend loads of money to look good?

Don’t worry, Sandy won’t tell you that you have start shopping at Prada! While a bigger budget does give you more options, Sandy knows that not everyone can afford a designer wardrobe, so will work with you to work within your financial parameters.

In fact, working with Sandy can actually help you spend more wisely as she will guide you towards clothes, fabrics, cuts and colors that really suit you, and help you know where to spend your money rather than the guesswork of you spending your money on things don’t always suit you.